The story starts with our founder, Alex:

Like millions in the UK, I was not satisfied with my gut health. I often felt bloated and sluggish. I wished I could take better control of this critical keystone of my health.

For five years, I tried nearly everything: premium supplements, diets, meditation, and drugs. There was nothing that really ticked all of my required boxes…

That's when I set out to build something better.

Our goal is to create the most trusted, highest-quality health supplementation products on the market, through our direct-to-consumer subscriptions and our personalisable mobile app.

We don't want to sell generic supplements at a massive markup. We want to create unique and superior formulations, backed by science.

Not only that, but we go further than any competitor by offering a market-leading mobile app full of the latest health insights, tailored to each user.

Empowering individuals through better knowledge and access to even better products.

Here's to healthier lives,

- Alex

p.s. we're only just getting started on our journey. If you're interested in joining us on this mission, then explore our careers page to see if anything matches your skills & interests.